• entrepreneurs,  Marketing,  promotion,  work it wednesday

    How to get buyers to buy

    Appeal to human nature Don’t get discouraged if sales start out slow when you are promoting a product or service via an email list, blog posts, and social media. It’s human nature to procrastinate until the last possible minute. This means many of your customers and contacts will wait to make their purchase on the final day of a deal. You can use the following ideas to encourage fast action on a promotion. Work It Wednesday Offer a bonus Bonuses work whether you’re promoting your own product or someone else’s. You could make the bonus a free product. I know I have made purchases because the bonus free item was…

  • Marketing,  promotion,  work it wednesday

    Drop the Scattergun Approach to Promotion

    Focus Your Message A few years ago, I knew a young man who was a foreign exchange student here in the United States. When he went to Walmart and saw the toothpaste aisle he was overwhelmed by the number of types and brands of toothpaste he had to choose from. He just wanted some toothpaste! He didn’t know if he should buy whitening toothpaste, plaque-busting toothpaste, or breath-freshening toothpaste. Or should he buy one that does all three? What brand was best? Most reliable? Most affordable? So many options. Guess what? This is how the people who love to hear from you feel when you’re try to promote too many…

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  • Marketing,  promotion,  work it wednesday

    Create a Marketing Calendar

    and Know When to Say No Plan your promotions and marketing in advance. Some people might even want to plan out an entire year. At a minimum, plan each quarter. Knowing what is coming up reduces stress and ensures that you have a steady flow of content and marketing for your business. Consider this scenario: Tessa loved sharing promotions with her mailing list. She had an excellent reputation in her online communities and people trusted her recommendations. As she grew her business, she began to get more requests to promote products that her friends and business partners had created. She said ‘yes’ to every opportunity but eventually found she was…

  • business,  entrepreneurs,  Marketing,  promotion,  work it wednesday

    Promote and Grow

    How do you make your business grow? This Work It Wednesday I’m starting a series about promoting your business, products, and services. This is directed at you small business owners, but, even if you work for someone else, this information may be helpful. Lady Gaga sings “I live for the applause,” and I believe we are all living for the applause in one way or another. We want people to respond to us, to work with, to cooperate with us, or to like us. So let’s dig into what it takes to promote, and promote well. Marketing Is About Multiple Touches We’ll start with a story. Marcy was excited to…